🛒💳Quick Guide To Selling On Social Media

Published: Tue, 04/13/21

Online Business Newsletter #1

“Content is fire. Social media is gasoline.”

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Hi Chris and Susan here...

Welcome to the first edition of our weekly newsletter where we'll be sharing tips, tricks and strategies to help you promote your chosen business

Usually these will come out on a Monday but we were on a Mastermind all weekend - presenting and learning so we took a day off

Love that we can do that versus being required to turn up to clients every day regardless of what transpired at the weekend 💗

If you're new here or just getting started remember the MOST important thing you can do is continue working through the modules of your chosen program

If you don't have one yet then this is our recommended one to get started with

Moving on...

Here's today's update

Quick Guide to Selling On Social Media

We know it can make you dizzy :-(

There are so many social sites these day and mastering them seems more difficult as the days go on

In this update we want to simplify things a bit for you

Because the truth is that not all social media sites are the same

People go to Instagram for different reasons they go to Facebook...

They're watching different videos on YoutTube than they would watch on Facebook

So doing what some gurus teach and trying to post your content on ALL of the social media outlets out there may not be the best strategy

So here's our advice:-

Stick to ONE social media platform, understand it well, master it, and simply try to get better at that ONE platform to grow your email list than trying to post on all of them

But which platform should you choose?

Well, that’s up to you - but here’s a helpful guide

INSTAGRAM: If you like posting lifestyle pictures of yourself, your family, your vacations, your cars, your home - Instagram is a great place for you. People don’t visit Instagram for education or to read up on the latest strategies, they want to be inspired, get quick tips, and engage with you about your life in general - not specifically about your teaching

That’s why quotes and graphics also do well on Instagram. Their goal is to inspire you rather than give you the Top 10 Email Subject lines for example

If that’s not your thing, let’s keep going...

TIK TOK & INSTAGRAM REELS: If you like the idea of a short-form hack or training that you can condense in under a minute (and you don't mind being on camera - post on these channels!

Remember, speed and efficiency is your friend here and you don’t need to hit them with all of the details, just make sure to tell them to subscribe to your email list to learn more

Instagram Reels suits us more than Tik Tok if we're honest but we're just early days looking at this

YOUTUBE: If you’re ready to provide tutorials on longer form reviews on products or software, this is the platform to focus on. You don’t need to show your face or have any fancy equipment, but you’ll want to focus on being thorough as there's a lot of content out there

We use YouTube more for branding although we do add our best training content there

PINTEREST: If you’ve got an eye for design and can create images that capture attention, try uploading to Pinterest. Pinterest is a platform that continues to grow but digital marketers don’t spend a lot of time here so there’s a LOT of opportunity if you are prepared to learn how it all works (let us know if you do and we'll drop you some more information)

FACEBOOK GROUPS: We’ll be honest, Facebook Pages have very low reach these days and we wouldn’t try putting all of your focus there. That being said don't ignore building a Facebook Page as you may want to get into paid marketing and you will need a page with content on it and followers to make the best out of it

If you’re the kind of person that loves to contribute on Facebook Groups, try finding groups in your specific niche and post there.

Be sure to include a link to your email subscription in your profile (that's an opt-in link for any newbies reading this). If you provide a lot of value, people will naturally visit your profile and want to reach out to you!

TWITTER : One of the golden oldies of social media it's probably the least likely to be used but actually there's a lot of potential. Twitter is driven by words. You can post videos and images, but most of the posts on Twitter revolve around sharing thoughts, whether that is simply stated in a text-only tweet, or in sharing an article or video

When we first got started online the methodology was very different than today. We're just starting a brand new account so we'll let you know how it goes

LINKEDIN: LinkedIn is a networking tool. You can share links to your work and accomplishments that show your skill, industry news and information to position yourself as an expert in your field, professional opportunities in your company, and more.

We think that’s enough for now to get you started

You can read more on our blog - 6 Ways To Get Leads On Social Media

Remember, the BEST thing you can do when you’re trying to figure out what platform is right for you, is simply to check out what’s trending or what’s most popular on that platform and see if it’s the type of content you’re interested in posting

The beauty of being an affiliate marketer and growing your email list is that there’s no one way to do it

It may take some time figuring out which methods are right for you - but it’s WORTH it if you’re looking to build a long-term business

We mentioned above about the importance of having a way for people to join your email list

We've got a great training we can share with you so watch out for this or better still just reply to this email and let us know you would like the details

Chris and Susan

Build An Online Following & Live Your True Life Adventure

PS It really does mean the world that you're on our list and we'd love to know whether you're already in business and if you're not in business yet what would you like to do? Hit reply and let us know...

‘YOUR Shot’ Online...

Right now, the pandemic has presented an enormous amount of opportunity for small businesses with an unprecedented growth of over 40% in 2020

However, like good health, you need multiple components to build a strong foundation that makes your business immune to a lot of the pitfalls that most other entrepreneurs experience.

Here are some of the best ways we know to accomplish that, which are all based on data and math (the accountants in us speaking):

Always have high ticket opportunities you can capitalize on. With this, you don’t need many sales to make a substantial income. It's easier to make higher profits faster when you have higher prices
Have multiple opportunities that are congruent with one another. These channels will feed one another and help you to grow and have an exponential effect.
Work towards automating as much as possible. The only way you’ll ever really achieve your goals is to capture and control your time. Automating helps with that. The output from your time should be something you measure, and automation helps improve that.
Buy other people’s time and expertise. You can leverage billions of people’s talents and skills for your own business for their required fee. You accelerate your results, they get paid to work on their passions and you both win.

Whether you are experienced or a complete beginner you need to pay attention to all of this...

And ultimately understand these two things...

a) marketing & stories are incredibly powerful and should be a critical focus of your business

b) pay attention to numbers

Ways We Can Work Together

1. Join our Free Retirement Income Mastermind Community where we guide you through setting up and running our own affiliate marketing business Click here

2. Work With Us 'One on One' If you would like to work directly with us just reply to this message and put "one-on-one" in the subject line... tell us a little about our business and what you'd like to work on together and we'll get you all the details.

3. Learn High Ticket Affiliate Marketing This is our recommended program for it's simplicity and value. Find Out More Here

4. Check Out Our Podcast & Posts on "Living The Retirement Lifestyle". Is there someone you would like us to interview or maybe you've got a great story yourself and would like us to interview you?

5. Book a chat and talk about what you want to do : Click Here To Book A Free call

CONTACT US

Here's our phone number... +44 (0) 7802 857 551
Call if you need help/advice/answers.
Email: chrisandsusan@chrisandsusanbeesley.com

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