Because quite honestly, the pandemic has shifted attitudes about remote working, staying connected, and shopping online you will have to agree...
And home-based businesses are now a reality for millions of frustrated professionals and it's not going to change anytime soon that we can see
Everyone knows traditional brick and mortar businesses generally have lofty overheads, low profit margins, and take quite a long time to scale up - which is a big turn off, right?
We still have one in the hospitality industry and it's suffering badly right now and we have no idea what the future holds
However, online businesses are very appealing because they don't have any of those historic handicaps
It breaks our hearts to read of the struggles of traditional businesses - many just like our ski chalet business in France but just closer to home
We belong to a Facebook Group full of such businesses, and the stories they share of trying to cope in these topsy-turvey times heart wrenching and many have given up in desperation.
It makes us feel super grateful that we turned to the internet when we had that wake up call as a result of the 2008 global financial crisis...
And we see the writing on the wall once again!
We really hope you're ready to see why leveraging the internet is the key to your future fun, freedom and fulfilment?
Here are the four primary reasons why an online business is the best investment you'll ever make:
[1] Incredible Scale
The beautiful thing about an online business is that it's not restricted by geographical location, so your audience can be the whole world, and not just the local High Street
Once you identify a successful marketing and advertising strategy (with the correct help and guidance, of course) you can expand your targeting, increase your budget, and scale up till you're hearts content.
Watch out though! A couple of tweets or a handful of Facebook posts won't be enough to generate a virtual ATM machine but we do know quite a bit about how you can leverage them to your advantage!
[2] Limitless Freedom
Many frustrated professionals have already had a taste of the flexibility of working online because of the pandemic - our children have really enjoyed not having to commute into the City for work and now that the children are back at school are definitely seeing their time more usefully employed
Yup, modern technology, laptops, smartphones, apps and VOIP communication systems are just some of the tools that allow you to operate your business from any location (if you're like us and followed the news then you probably wish you had shares in ZOOM the virtual communications platform we've all been using in our daily lives)
Next time you're in a Starbucks take a look around -- we guarantee someone will be working on their online business while connected to free wifi and inhaling their favourite coffee (yes people are beginning to inhabit coffee shops again albeit more cautiously)
Not being tied to a particular location or desk from nine-to-five is very empowering, don't you agree?
Imagine doing that with no boss breathing down your neck though?
That's when flexible working morphs into full blown freedom to do whatever makes your heart sing, when you want it to sing!
[3] Low Overheads and High Margins
As you DON'T need:
- posh premises or offices,
- employees (that's what 'outsourcers' are for),
- nor tons of stock (if you chose to sell digital products)
... that instantly chops out the three most expensive items in your Accounts (we're still able to use our accountant's brains LOL).
And if you chose to sell digital information products (that'd be our recommendation), the profit margins can be unbelievably high.
[4] Automation Magic
As the world is your oyster, you can run your online business 24/7
So, there are no specific hours of operation because an online business can produce revenue around the clock, and keeps working when you're not!
With a well thought-out marketing plan, and the right automation tools in place, your online business can almost operate itself
You will have to write some emails, keep your accounts, and learn some marketing - but, in our humble opinion, they're easily learnable skills
Those 4 reasons in favour of online business make a lot of sense, don't they?
So, over to you:
Have you invested in an online business or are you considering doing so before we turn our backs on 2020 for good?
If it's been on your "to do" list but you didn't know where to start, or you've tried something before and it didn't quite work out as you'd expected (we've been there, done that, got the t-shirt too), or you're not sure if you've got what it takes...
...we highly recommend you plug into the system we use and get a head-start now before the recession bites...
It favours the three things we have always focused on when choosing a program to recommend to our students and clients
- Work with people who have done what you want to do and are willing to help and guide you
- A proven system that is simple to follow and will work for you even if you have never done anything like this before
- A community of like minded people to support and inspire you and is something that is working for others just like you and just like us
