Hi Chris and Susan here...
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It's that time again and one of reflection so we thought we would share this story with you...
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It was the early days of our online business and we were doing pretty well...
But there was a problem and it was getting us down to be perfectly honestÂ
Our marketing was honest and we we had proven results...
We talked to most people who joined our program and they promised faithfully they would do the work to make it happen...
And we believed themÂ
But the truth was a very different storyÂ
And we were frustrated and almost ready to give upÂ
Until a good friend who was passing through London on an international flight onwards to Hong Kong  sat us down and delivered some home truthsÂ
He actually mapped out what was happening on a napkin and gave us those wise wordsÂ
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Be married to the process and divorced from the result
Now some people may think reading this that we donât care about other peopleâs successÂ
It couldnât be further from the truthÂ
We do care
Almost to the point of it being an obsessionÂ
But itâs not healthy and it leads to frustration and miseryÂ
And we know we are not aloneÂ
Even today we were reading a thread of comments on a social media post discussing this very topic as it pertains to âhigh ticket affiliate marketingâ (that's our thing as you know)...Â
But it actually relates to anything even your âfreebieâ lead magnet or a $7 front end product âźď¸
The ONE thing you cannot control is whether someone will be successful following the program or even take any action
Now letâs be clear there are some crap âget rich quickâ programs punted around and weâre not talking about theseÂ
Thatâs a whole different discussion for another day maybe...
Weâre talking about genuine high ticket business education programs because thatâs what we can speak about with some authority
It is frustrating but sadly itâs also a fact of life and itâs why such a large percentage of people are quoted in earnings disclaimers on any program make little or no incomeÂ
You know the onesÂ
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"This is not a get rich quick program nor do we believe in overnight success. We believe in hard work, integrity and developing your skills if you want to earn more financially..."
We have to have it on our own website because people do have good intentions...
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Just some people donât or canât do what thy say they will do to change their circumstancesÂ
Some people sign up for things (yes even high ticket) to "scratch an itch" dare we say it...
They will never do anythingÂ
They had good intentions at the time but maybe life got in the way
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(That was us when we first got started and had paid over $3K for a program that sat on our office shelf for 12 months)
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Or maybe it was some other aspect that appealed to them such as belonging to a community of people - they didn't actually want to make money (yes we've seen groups of thousands of people in a group who love the companionship and connection to a celebrity entrepreneur like Tony Robbins)
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We saw it with a program we worked with a few years ago which had masterminds in exotic locations
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They signed up for the exotic locations and the companionship of others
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Thereâs nothing wrong with that...Â
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It's their choice and they paid for the privilege
No cajoling or offering help or guidance can change itÂ
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If it happens to you don't get your knickers in a twist over it
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You canât change it!
Just because YOU are entrepreneurial accept most people are notÂ
Wanting to make money or saying you want to transform your life doesnât make you entrepreneurialÂ
Itâs a much bigger picture than that
We first wrote about this some years ago under the headline "Making A Fresh Start"Â
And we even talked about getting married again which we of course did
We definitely didnât want to go down our previous paths did we!
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If you are reading this and one of those people who have failed in the past and really want to make a fresh start
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And you really and truly want to succeed (not just say it BUT really mean it)...
Please make sure you donât fall back into what we call the âcrazy 8â pattern (basically going round in circles doing what you did before because itâs easier) and adopt the things that have caused you to fail in the past like :-
- Failure to invest into your business and marketing educationÂ
- Failure to executeÂ
- Failure to change your mindsetÂ
- Failure to take advice from those who have the RESULTS Â that they want
- Failure to take responsibility for their ACTIONS or their lack of actions
- Failure to stand up to the excuses that you made which held you backÂ