Focus initially on connecting with the emotions of the buyer
What would you feel if you were in their shoes?
Would it be shame, humiliation, desperation, eagerness, hope, or what?
You want to be able to discuss your own emotions as you implement or use a product – whether it’s tangible or digital.
People buy from people they trust (you know this right!).
When you write about an acne solution, for example, it’s great to give information about ingredients in a product or strategies for keeping pimples at bay.
But more importantly, the consumer will turn over their payment information as soon as they feel a connection with you based on feelings.
If you felt relief – and relief is what they’re after, then you’re more apt to get a sale than if you just spouted off a list of ingredients.
Describe what you went through - or if you didn't go through it, what it's like for those who do (testimonials from others)
It works in EVERY area of business and EVERY product
Don’t miss this vital ingredient in your marketing
As the great Zig Ziglar says...
“People don't buy for logical reasons. They buy for emotional reasons."
