💬 Getting The Message Right

Published: Wed, 01/22/20

You should advertise information about making holes - not information about drills!!!

Hi Chris and Susan Here...

Before you think we have gone completely mad let's explain...

This came up during a training session we were doing with a group of students

And it's super important because it's the #1 marketing problem we see happening time and again...

And to be honest when we began our online business career we too fell foul of this one but our mentor quickly put us on the road to recovery when he gave us a book to read that explains where we were going wrong

We also wrote about it on our social media today so you can read about why you need to sell solutions to problems versus trying to sell the product or service you so love

It's like we also said in our email to you yesterday

How could a business be built around solving [xyz] problem for people?

Just to prove a point...

Look at your email inbox and see just how many people are selling you "drills" instead of information about making holes!

Thanks for reading and hope you find this little BIG tip useful as you go about your business

Chris and Susan

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