Hi Chris and Susan here...
Are you consistently showing up on your business?
Question for you to start the week because the way you start anything is the way you finish anything and if results have been eluding you then this could be the reason why
As you know our story was recently published in a national
newspaper in the MONEY section sharing how we started an online business in our mid-50's and people have been reaching out to talk to us
At the weekend it was shared again in the PROPERTY section of the newspaper
Different angle
As a result we've got calls booked from people wanting to know more about creating an online business
Getting great free PR didn't come easy and when we asked the journalist who interviewed us where she found us she told us it was our website Living The Retirement Lifestyle and she read our story there
This was a website we created over 4 years ago and added a podcast 3 years
ago
The reason we're talking about this again is to re-affirm how important it is to create content consistently that relates to your audience...
To do so from different angles
Or as Gary Vaynerchuk told us one time create content "with more
sprinkles on it"
We didn't know at the beginning of our journey who our people were but it quickly became clear
Self employed professionals 50 plus who didn't have enough money in their retirement savings
And it grew to include people reaching midlife decisions and
wanting to start an online business
We've shown up consistently for 12 years now,worked harder than anyone else to make our dreams come true and to help others achieve their goals
There are of course successful people who became so simply because they’re ludicrously talented. But for the rest of us it’s much more about, just showing up
consistently.
We also take time to forge connections with people and offer to help others
This afternoon for instance we're doing a training teaching what we know about Tik Tok
Susan started a channel at the beginning of this year and is absolutely loving creating videos every day to serve her audience there (we work together as we
always do - she speaks and I record and edit her videos for her)
There's a link at the end of this email to her channel if you want to check it out
It's not talent (alone) that will ensure your business success
It's not your network, it's not how unique you are, or even how amazingly funny or
informative you are.
Don't get us wrong, they all help.
But the key to success which we've said from the beginning of our online journey back in 2011 is consistent, focused,
action
Consistency trumps everything else all the time.
So how can you be more consistent in your business?
Whether posting on
social media, reaching out to influencers, running ads, shooting videeos, emailing your audience, publishing blog posts.
James Clear, author of Atomic Habits says 'we don't rise to the level of our goals, we fall to the level of our
systems'.
What systems do you need to put in place to ensure more consistency?
Why this is
important
Quite simply if you start some consistent habits towards your goals today, the likelihood of you achieving them has just risen by 80%!!!
Want some
help?
Book a call and have a chat
Last but not least, don't be
afraid to start over. It's a chance to build something new and better this time round
We an assure you having been in that spot that it's very true!
